Rather I discuss the merits of applying some principles of thematic analysis to a specific empirical field the research on values in organisational settings, and I offer examples of how this can be done. In this chapter I do not attempt to bring clarity to this variety, nor do I propose a new way of analysing qualitative data. These methods employ different concepts to describe similar aspects and stages of qualitative analysis without necessarily referring to their approach as thematic, the result of which can be confusing (Braun & Clarke, 2020). 11 by Espedal and Synnes in this volume), and text condensation analysis (Malterud, 2012). It does not exist in one single version, and many aspects of it can be found in other methods for analysis such as qualitativecontent analysis (Schreier, 2012), grounded theory (Glaser & Strauss, 1999), narrative analysis (Esin et al., 2014) (see Chap. Thematic analysis is not a research design or methodology in its own right, as it only deals with the analysis of existing data. More importantly, thematic analysis can serve to analyse any way of expressing values, explicitly as well as implicitly. It can be applied to any kind of written document such as interview transcripts, annual reports, strategy documents and marketing materials, blogs, observation field notes, employment advertisements, letters to shareholders, press releases, and even YouTube videos and photographs. Thematic analysis is a flexible and systematic way of making sense of qualitative data.

If these are your questions, then thematic analysis could provide the answers.

How do you proceed when you want to understand the values that are conveyed in the texts, what they mean, and how they relate to each other? When you have transcribedyourqualitativeinterviews, completed your field notes, and you have collected and sorted supporting documents, you most likely have a very large amount of data.

Nvivo thematic analysis